NEW PRODUCT MARKETING IMPORTANCE
Product marketing is a road map for developing your product and bringing it to the market successfully. It includes four steps and requires various types of services.
The main objective of the new product marketing is learning and gaining deep understanding of the target audience so that you can develop a marketing campaign that specifically appeals to that audience. That, in turn, increases your product potential and sales volume.
RESEARCH
(product discovery and ideation, product problem solving, market research, etc.)
DEVELOPMENT
(consumer survey, SWOT analysis, trial marketing campaigns, etc)
LAUNCH
(marketing plan, sell sheets, etc.)
PROMOTION
(press releases and SEO, influencer marketing, etc)